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How To Blog With Us!
We currently allow for the posting of comments on the blog. Under each item, you'll see the word "Comments." To post a public comment about that news item, ask a question, or just see what other people have said, click on "Comments."
In the future we'll be introducing "guest bloggers" (like industry experts and customer commenters) who will be posting news items, and other fun things.
As HBN's founder and president, I'm excited about this new communications medium, which will make information about HBN and its members even more fun and accessible to the public. I hope that this blog will be a fantastic complement to HBN's comprehensive industry communications program which includes our suite of websites serving the industry (HandmadeBeauty.com, MakeYourCosmetics.com, MangoButter.com), the Handmade Beauty Connection Online Newsletter, the Handmade Beauty Business Magazine, the Handmade Beauty Business Of The Year, members only opportunities and updates and others. Check back frequently for the latest Handmade Beauty Buzz!
Best & Success!
dM (Donna Maria)
HBN Founder & President
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Monday, August 08, 2005
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Handmade Beauty Brief: Bye-Bye Mass Market Custom Beauty
On June 30, 2005, Procter & Gamble quietly pulled the plug on it's "customize your own beauty products" site, Reflect.com. Launched in 1999, Reflect.com allowed women to customize and order makeup, lotions, perfumes, etc. using online software that allowed choices based on skin type, hair color, scent preferences, lifestyle and more.
A spokeswoman for the venture called the site a "learning experience." I always wondered how long it would last and how committed P&G was to customizing products when it is so much easier and less expensive to build the brands they have without having to worry about individual consumer needs. Frankly, I think it was probably used largely for market research. After 5 years of receiving women's special product requests, I'm sure they had a wealth of information to help launch new products for years to come. I never ordered a Reflect.com product but I did set up a profile and followed the order process to checkout a few times before deciding against a purchase. From what I experienced, it seemed that the products must have been pre-made, with slight changes made to accommodate individual preferences for things like scent, color and packaging.
Not that there's anything wrong with that ...
But still, it's good to know that there are a group of companies serving the industry, many of whom will in fact customize your product from the ground up. So if the real customized beauty experience is what you're after, here are some places to get it:
For more options, visit HBN's Online Member Directory.
posted by dM @ 3:58 PM
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