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Handmade
Beauty Connection
January
14, 2002
This
week, we celebrate the birthday of Rev. Dr. Martin Luther King, Jr., one of
the most influential leaders in world history. He fought for equality,
justice, hope and economic empowerment, not only for people of African
descent, but for all people of the world. If your schedule permits this
week, pause for a moment to remember this great man and be thankful that we
have all benefited from the struggle for which he so willingly laid down his
life.
A Publication of The Handmade Beauty Network
ISSN 1530-9630 |
Vol. 3, Issue 2
This
Week's Sponsor: ---> http://www.BioChemica.com
<---
Your
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manufacturers of creams and lotions! Make elegant
creams and lotions at room temperature. One gallon makes 7 gallons of
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We're the
largest full range importer of exotic
butters ... lowest prices guaranteed on aloe, avocado, cocoa kokum,
mango, sal and shea butters!! Visit our Web site to request quotations
online, download product specs, request a catalog
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derivatives. Learn more about us in our HBN
Success Spotlight!
BioChemicals
International, Inc, d/b/a BioChemica.com
1275 S. Patrick Drive, Suite P, Satellite Beach, FL 32927
Tel: (321) 773-7457 | Fax: (321) 777-4235 | Email: biochris@bellsouth.net
or biochemi@bellsouth.net
1. HBN Update: Welcome New & Renewing HBN Members!!
2. HBN Announces The First Beauty Call Of 2002
3. Handmade Beauty Trivia Question: win a copy of Natural
Foot Care by Stephanie Tourles, courtesy of Storey Books!!
4. Create The Life You Love™ Tip: How Long Is Your Wish List?, Part III
5. Create
The Life You Love™
Audio Tapes Now Available
1. HBN Update: Welcome New
& Renewing HBN Members
~ Welcome New
HBN Members!
Bottles
and Jars.Net | Anne Kremer | New York
*
glass and plastic bottles and jars in all shapes and sizes
The
Soap Goat Soap Shop | Monique Durian | Canada
*
soap and craft making products, large selection of soap molds, bases,
colors, etc.
Aunt
Roma's Handmade Gifts | Roma Christensen | Idaho
* Roma has upgraded
her membership to supplier level since she now supplies raw materials to the
industry!
~ Welcome Renewing HBN
Members!!
Soap Goddess Handmade Soap
Company | Susan Soros | Texas
Dragonfly Dreams | Pamela
Guest | Texas
Advance Soap 'n Stuff |
Pamela Parrish | North Carolina
Herbal Bodycare by Liana,
Inc. | Liana Baurle | Pennsylvania
Essential Restoratives |
Vicki Bedell | Massachusetts
Bear Creek Soaps | Debra
Birkholz | Colorado
Irish Hearth Soaps | Lori
Kimble | Illinois
Ellen's Essentials |
Ellen Peacock | Texas
Sherrylee Govoni |
ROSEBUD | New York
Gambrill Mountain Soap
Company | Millette Miller | Maryland
Learn more about our members and their exciting activities by visiting their Web sites through HBN's Online
Member Directory, now with 4 ways to search: (1) by state/country; (2)
by member business name; (3) by keyword search; or (4) using our new alphabetical
listings!
2. HBN Announces The First
Beauty Call Of 2002!!
Only
A Few More Days to Sign Up ... Just A Few Spaces Are Left!!
Start your New Year off
right by participating in HBN's first Beauty
Call of 2002 on January 17. We will welcome Katherine Hutt, a
public relations expert who will provide members with tips on publicizing
their businesses on a shoestring! Katherine is a seasoned public relations
professional with several years of experience working with small businesses
to publicize their activities and increase their visibility in the
marketplace.
If you have not joined HBN, this call alone will be worth the price of
membership! Join other like-minded small business owners to learn first-hand
about publicizing your business on a shoestring, getting the most out of
every media opportunity and making sure that your business gets the
attention it deserves!!
Start 2002 off right by joining this special Beauty
Call!! Your bottom line with thank you!! For details, click here.
3. Handmade Beauty Trivia
Question: the winner of last week's
contest was Gayla Sanders of
Ontario, Canada. Gayla won a generous sample of the answer last week's
question!!
 Last Week's
Question: I am an essential oil which is taken from a
grass that grows wild in tropical climates. Some say I smell a bit like
roses and geraniums. In fact, I have historically been used to adulterate
rose oil. I have been called Turkish geranium oil or Indian geranium oil. People of some African cultures put the plant I come
from in food to help the digestion process. I work well with any skin type
and am frequently used in skin toners and facial creams.
Last Week's Answer: palmarosa
(Cymbopogon martinii stapf)
This Week's Question: Who is the well known beauty diva who
said, "If you think you can, you can. And if you think you can't,
you're right."?
To win this week,
be the first person to name the beauty diva to
whom the above quote is attributed and win a copy of Natural Foot Care
by Stephanie Tourles, courtesy of Storey Books.
Please read the contest rules here
before submitting your entry. Put "TRIVIA CONTEST ANSWER" in the subject line or your answer will
not be considered.
While time does not permit me to respond personally to all entrants, the
winner will be notified by email and their name posted at HBN's home page.
4. Create The Life
You Love™ Tip: How
Long Is Your Wish List, Part III
"If You Fail To Plan, You Plan To Fail." Anonymous (and
my mother)
Last week in Part II, we looked at a great way to begin prioritizing your
goals and "wishes" for 2002. By now, you should have two lists,
the "Must Do" list and the "Can Do"
list. It you missed Part II, it's not too late to get started by clicking here.
This week, we take our "Must Do" list and develop an
Action Plan for the top 10 items on the list. Since failing to plan is one of the number one reasons for the
demise of small businesses, not to mention a major reason why goals are
not attained, preparing an Action Plan is the single most important step
toward shortening your wish list this year. An Action Plan helps us start
realizing our hopes and dreams by giving physical presence to our dreams.
Any one of us can have a fantastic bunch of wonderfully worded goals, but if
we don't have a plan to make them become reality, what's the point?
Step 2: Develop An Action Plan.
Before actually writing an Action Plan, begin thinking outside the box.
In other words, don't be restricted by traditional notions of what makes
sense. Unleash your most powerful thinking and really brainstorm about the
most effective and efficient ways to accomplish your goals. Write down your
ideas, no matter how outlandish they may seem. Unleash your creative
energies and you will find that you will begin to look at your goals in an
entirely new way. Use a separate sheet of paper for each goal and
develop an Action Plan for each one. Your Action Plan should contain
specific items and should be tailored to the realities of your individual
lifestyle and business style. Here's what a sample Action Plan might look
like.
Goal: Increase Subscribership To My Email Newsletter By 1,200 People By
The End of 2Q 2003
Action Plan
By March 2002:
* purchase and read a recommended book on producing a quality email
newsletter and keep notes on the ideas that appeal to you
* find places on the Internet that help with ideas to increase
subscribership; subscribe to their newsletters if they have any and check
the Web sites regularly for updates and new ideas
* subscribe to other newsletters and see what is good and bad about them
* ask 3 trustworthy friends and/or business associates to provide honest
feedback about the current newsletter
* ask newsletter subscribers to complete a reader survey which seeks to find
out what they think are the best and worst qualities of the newsletter
* investigate various ways to promote an email newsletter ,
via your Web site, other people's Web sites (by purchasing ads), written
advertisements, marketing inserts in boxed orders (yours or other people's),
etc. Focus on free and low cost promotional ideas.
* develop a promotional budget and plan to work within it
By June 2002:
* begin implementing the ideas that appeal to you from the book
* analyze the feedback received from subscribers and implement changes based
on the feedback
* analyze the feedback received from friends/business associates and
implement changes based on the feedback
* implement new ways to promote your newsletter as uncovered in your
investigation. Be sure to stay within your budget.
* implement ideas received from newsletters and from observing other
newsletters to which you have subscribed (use the good ideas and make sure
your newsletter does not repeat the negative things!)
* break down how many new subscribers per month you'll need to reach your
goal (starting in July 2002, for example, you'll need 100 new subscribers
each month in order to reach the goal of 1,200 new subscribers by the end of
2Q 2003)
By September 2002 & At The End Of Each
Quarter Until The
End of 2Q 2003
* assess progress to date to see if you are on target; ask your friends
and/or business associates what they think of your changes
* if you're not on target, assess why and make adjustments to the plan; if
you are exceeding your goal, keep it up and implement a few more changes if
possible to maximize the success
Of course, everyone's plan will be different,
even if the goal is the same. The point is that each point in your Action
Plan should play an integral role in achieving your end goal. There should
be no wasted effort! Don't go through 2002 wishing for what might be.
Instead, plan for what will be and move toward it!!
Next week, we'll take a look at Partnering
... the final step in shortening your wish list!
5. Create
The Life You Love™
Audio Tapes Now Available
 Designed to inspire, encourage and coach you to create the life you love!
Tapes Now Available:
1. Legal & Regulatory Challenges Facing The Handmade Toiletries
Industry Today: Applying Yesterday's Laws To Today's Marketplace.
Includes the latest on cosmetics, trademark and Internet law. Perfect for
online toiletries and aromatherapy businesses! 2 90-minute tapes. To order,
click here.
2. Planning NOT To Fail: How to Prepare A Business Plan That Positions
You For Success!! Handmade toiletries/aromatherapy centered business
planning tape with tips for making the most of your small business. Selected
by the College of DuPage for use in their continuing education aromatherapy
course!! 1 60-minute tape. To order, click here.
3. Audio Tapes Of Several HBN Beauty Calls™ are now available,
including Aubrey Hampton (natural preservatives & the FDA
inspection process), Melody Upham (transitioning from
manufacturer to supplier, general business tips) and Kim Baron (how
to design and maintain a winning Web site.) For details on
these and other tapes, click here.
Visit The Handmade Beauty Connection Archives.
Visit our suite of Web sites serving the handmade toiletries industry:
HandmadeBeauty.com: the
leading industry trade organization
MangoButter.com:
over 400 suppliers of raw materials and packaging, updated weekly!
MakeYourCosmetics.com:
ingredient encyclopedia & original cosmetics recipes
DonnaMaria.com:
sound advice for your small business, We2We Success Seminars
HandmadeBeauty.com:
e-greeting cards coming soon!
Handmade Skin
Care.com: secure online shopping coming soon!
Have your ad seen by nearly 3,000 subscribers! Click here
to see why Essential Wholesale says that the returns from their newsletter ad "just keep on coming," and
why Anastasia's
Ideas says "the ad I placed for my handmade soaps just 2 days ago has
generated 6 huge retail orders and 2 new wholesale inquiries from HBN
members with retail shops. Things are really good ..."
Donna Maria, Editor-In-Chief, DonnaMaria@HandmadeBeauty.com
Jenn Givler, Associate Editor, Jenn@HandmadeBeauty.com
The Handmade Beauty Connection
The Handmade Beauty Network | www.HandmadeBeauty.com
© Copyright 2002 Donna
Maria and affiliates. All Rights Reserved. Click here
for important legal information.
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