| |
HBN Member Benefits
Back To Membership Application | Read Testimonials From Members
|
HBN has unsurpassed services to help you start, grow and "hype" your handmade beauty business. Many benefits are listed here! Just click on the benefit you'd like to know more about for a "jump" to more details! HBN has tons of benefits, so be prepared to stay a while and see how many ways we can help you become successful! For membership dues prices, visit our Membership Application.
|
Our
Exclusive Member Benefits Help You Launch, Grow And
Maintain A Successful Handmade Beauty Business
|
|
|
|
Handmade
Beauty Business Magazine Subscription
|
|
Your HBN membership includes your subscription to the industry's first
and only full color glossy print magazine! (Non-member subscriptions are
$50/year.) The Handmade Beauty Business Magazine will launch in late
2005, and beginning in 2006, will be a quarterly publication serving our
growing niche industry. For more details about the magazine and how
members can participate in it, click here.
|
|
Discounted
Classes In the Handmade Beauty University
|
|
The Handmade Beauty University (HBU) is the first and only program of
its kind in the world, offering you the benefit of years of experience
from the convenience of your own home or office. In 8 1-hour online
presentations (some are 90 minutes) which you enjoy at your own pace,
you'll learn how to move "beyond Betty's Lotion" to separate
your business from the pack. As a member, you enjoy a substantial
discount on the entire package of classes! For details, click here.
|
|
Featured
Member Rotating Button Ad Program
|
HBN's website enjoys an average of nearly 100,000 successful page views
each month. In the upper right side of each one of them rotates our
member names and button ads. Members whose businesses are featured here
enjoy increased online visibility at HBN's site, plus the additional and
frequent online visibility helps our members boost their search engine
rankings. To enjoy this benefit, simply prepare your button ad according
to the below specifications and email it to
us with FEATURED MEMBER ROTATING BUTTON AD in the subject line. (If you cannot prepare
your own ad or don't have anyone to do it for you, we offer a discount
on this service through Kim Baron at Fallen
Muse WebWorks. Contact Kim
for discount details. We'll add it to the rotation within a week and let
you know when it's done! Here are the specs:
-
All static ad images must submitted in GIF or JPEG format.
-
If an ad image is animated, it must be submitted as *one* animated
GIF file.
-
The ad file size must be no greater than 15k.
-
The ad image must be 120x60 pixels.
|
|
Online
Member Directory Listing
|
|
Your handmade beauty
business will be listed in our frequently visited Online
Member Directory where people can easily locate you by state/country
or by using your business name. HBN members often receive inquiries from
the public about their products through this directory, and over 5,100
opt in subscribers to our weekly newsletter, the Handmade
Beauty Connection, are directed to the directory each week. Upon
approval of your membership application, you will be automatically listed in the directory with all of their
contact information and a details business description. We also include
active hyperlinks to your website and email address to make it even
easier for people to contact you about your products. All of this
results in valuable increased web presence and visibility for your
brand.
|
|
Product
Photo In Online Member Directory
|
They say that a picture says a
thousand words, and we believe it! Consumer marketing studies show
that photographs can help boost the chances of a sale several-fold. We
make it easy for you to take advantage of this fact by including a
product photo in our member directory. This allows you to give people a
sample preview of what they can see and buy at your website. To enjoy this benefit, simply prepare your button ad according
to the below specifications and email it to us. If you cannot prepare
your own ad or don't have anyone to do it for you, we offer a discount
on product photography services. If you can do it yourself, just email it to
us with MEMBER DIRECTORY PHOTO in the subject line. We'll add it to the rotation within a week and let
you know when it's done! Here are the specs:
- photo must be saved as a gif or jpg
- photo dimensions must be exactly 125 x
125
- photo must weigh no more than 15K
- in order to maintain uniformity and
professionalism at HBN's site, photo must be clear and of
professional quality and we reserve the right to require changes to
photographs that are blurry,
do not adequately feature the products or are otherwise of poor
quality
- photo must have square corners; no
rounded corners please
- logos are not accepted -- this is for
product photos only (logos can be displayed with or without products
as part of the Featured Member Rotating Button Ad Program)
|
|
Shop!
Links
|
|
Because our
site enjoys so much traffic, the addition of "Shop!" links
which take our site users directory to your website serving to further
increase your online visibility
and boost search engine rankings
|
|
Handmade
Beauty Business Brain Exchange
|
|
HBN is a virtual
community, but that doesn't mean we don't get together! Through our
monthly Brain Exchanges, HBN members participate in telephone conference
calls where we brainstorm about various challenges associated with
success in small business -- the handmade beauty business in particular
of course! Our Brain Exchanges are dynamic problem solving events and
all you need to do to participate is call a specially assigned telephone
number to join in the discussion and get some timely solutions to the
problems faced by everyone in our industry, from marketing and web
design to selecting trade shows and manufacturing challenges -- and so
much more! (You pay toll charges associated with placing the call to
join the Brain Exchange. If you miss a Brain Exchange, they are
available for download at HBN's site. HBN members enjoy a discount of
course.) Handmade Beauty Brain Exchanges take place on the First
Thursday of every month and are announced in the Handmade
Beauty Connection, our weekly online newsletter. To learn more about
the Brain Exchange, click here.
|
|
Button
Ad Design Services
|
|
To help you take advantage of HBN's branding
opportunities, we have partnered with Fallen
Muse WebWorks to offer members significantly reduced prices on the
design of button ads suitable for use in any online application including
your website and companies with which you are affiliated (including HBN of
course!). Fallen Muse will design your ad and upload it to HBN's website in
the Featured Member Rotation, and will send the ad to you so you can use it
for any other applications you'd like. Fallen Muse usually charges $150 for
this service, but HBN members pay only $75. That's a savings of 50% for
something you can use over and over again to promote your business! To
obtain your ad and discount, contact Fallen
Muse -- they will check our Online
Member Directory to confirm your membership so you can obtain the
discount!
|
|
Logo
Program
|
|
Through our Logo Program, you can show your affiliation with the
Handmade Beauty Network across the Internet and on your handmade from
scratch product labels. Displaying HBN's logo with your brand is a clear
indication of your professionalism in the industry and assures your
customers and the media that you are serious about the products and
services you offer. To obtain more details about our Logo Program and to
request authorization to display HBN's logo, click here.
|
|
Discounted
Printing Services
|
|
Through HBN Member UDesignWeprint.com,
HBN offers discounted postcard printing services to members. Using this
service and their already deeply discounted postcard printing services,
you can get thousands of 4 color, 2-sided postcards to promote your
business at a steep discount off their already low prices. To learn
about this and other HBN member discounts, and to obtain the members
only code for the benefits, click here.
|
|
Products Liability Insurance Referrals
|
|
It is a surprisingly little known secret
that products liability insurance is not as expensive as people might
think. In our litigious society, isn't it worth it to protect your
company's assets (and your personal ones too if you are operating as a
sole proprietorship) against possible financial ruin in the event of a
suit by a customer? Our Products Liability Insurance Program, provided
through Colony
Insurance Group and brokered by Cal
North Insurance Brokers, can save you a lot of legwork plus money on
your insurance, and provide you with the documentation you need to do
business with confidence with reputable wholesale accounts. Plus, they enjoy peace of
mind so they can operate their businesses with confidence. To join HBN
and take advantage of all of the member benefits you see listed here,
plus get the insurance coverage in one single step, click here!
|
|
Discounted
Public Relations Services
|
|
In
conjunction with HBN member Bella
PR, HBN offers discounted public relations services to help generate
and maintain beauty industry "buzz" about you and your
products! Bella's full services cost a minimum of $2,000 per month are offered to members and non-members alike, but this scaled down
version of services (which has resulted in members being featured in
several publications) for 3 months is offered only the members of the
Handmade Beauty Network for $950 per month! Through this service, you
receive 100 copies of full color, original, fully designed media kits
including news releases, photos (photos supplied by you), product line
sheets and other things needed in professionally designed media kit that
can be used at trade shows, displayed at your website and sent to the
media. Your media kit will be sent to the beauty editors at dozens of
long-lead and trade publications such as Allure, Glamour, Lucky, Women's
Wear Daily, Oprah, Elle and others. Bella will follow up on the leads
for you and pitch story ideas to all kinds of publications including
long-lead, short-lead, dailies, weeklies, online reviewers, regional
publications and more. If this benefits fits your budget, email
HBN for more details.
|
|
Discounted
Copy Writing And Editing Services
|
|
Don't you just wish the
your wonderful products could just erupt into spontaneous chatter and
tell everyone how great they are? Or that a wonderful product photo
alone could secure a sale? Or that a great website design alone can make
the cash register ring? Well, all those things certainly help, but to
really boost interest in a product, the words used to describe it must
communicate in meaningful ways to the customer. Good marketing copy is
not stale, and it is certainly not the same old words everyone else in
the industry uses! HBN to the rescue! We create product descriptions and
marketing copy in your voice -- words that resonate with your customers
and encourage sales. Work is fresh, sharp,
relevant, original -- and HBN knows what works and what doesn't work,
because we've
spent years reviewing and evaluating hundreds of the best and worse in
our industry. We contribute more than great copy -- we brainstorm with
you in several areas to help you create a cohesive look for your brand. We can write
5 product descriptions for you to use at
your website, in your brochure and elsewhere, for just $125. All we need
from you is the product, the name of the product and its purpose, along
with keywords used in your business overall (and we can help you choose
those too!) to get started. To request more details, email
HBN.
|
|
Discounted
Products And Services From Other Members
|
|
Many HBN members invite
other members to try their products and services by extending discounts
to fellow members. Often times, these members choose to announce these
discounts by sponsoring the Handmade Beauty
Connection. Other times, they offer continuous discounts, and when
they do, they are posted here. As an HBN member,
you can take advantage of any of those discounts, any time all year
round!
|
|
Participation
in HBN's Beauty Calls
|
|
HBN's Beauty Calls™ are real telephone
calls where HBN members chat one-on-one in a small group setting with a
person of influence in the handmade toiletries and/or business industry.
Beauty Calls™ take on-line chat rooms a step further, allowing you to
talk personally on the phone with our special guest. A Beauty Call™ is
the most efficient and cost-effective way to learn from experts in the
industry. As a member of HBN, you participate in these calls at no
charge to you (except the toll fees, if any, imposed by your long
distance service provider). Non-members pay an addition fee. If you miss
a Beauty Call, you can purchase and download the recorded version at a
discount price. Visit our Beauty Calls
page for more details.
|
|
Supplier
Listing At MangoButter.com
|
|
Supplier members are included in Power
Profile listings at MangoButter.com,
one of HBN's Satellite Sites where thousands of people go each month to
search for suppliers of the ingredients, packaging supplies and
professional services needed to make and package their products.
|
|
Opportunities
To Be Featured In Print Media Outlets
|
|
As the established, respected voice of the
industry, HBN has created valuable print materials that help
publicize the industry and the members who participate in it. For
example, our "Handmade
Beauty Cookbook: Do It Yourself Recipes & Secrets From Members Of
The Handmade Beauty Network," which is endorsed by industry
leaders, features recipes and contact information from dozens of HBN
members. These books have been distributed around the world through
exclusive programs where HBN members purchase the books wholesale from
HBN and then sell them at retail to their customers. Not only do our
print materials create a great way for HBN members to publicize their
businesses when their recipes are chosen for inclusion in the book, but
they also create new and unique ways for members to generate new revenue
streams when they sell the book on their websites, in their shops and at
their classes.
In addition to our own growing library,
HBN has also developed relationships with various members of the media,
including freelance writers, authors, online beauty editors, print
magazine editors, producers and others. On occasion, these people ask
HBN members to submit products for possible inclusion in editorial
features in the media outlets they represent. These opportunities are
announced as they arise in Members Only Email Announcements.
|
|
Money
Saving Packages!
|
|
At HBN, we often see members launch businesses in a piecemeal fashion -- first perfecting recipes,
then choosing a business name and uploading a website. Six months later,
creating a logo, and then a few months after that,
ordering business cards, product labels and product photography. Several
more months into the process, efforts are made to define their piece of
the market and sometimes, this work has to be done again to form a
cohesive whole that can be started with confidence and flair. While these events do
not describe a real company, they are descriptive of what frequently
happens when moving from "passion to profit." Launching a business without a complete
marketing "tool kit" strains resources (both time and money)
and does nothing to present a professional image.
While all of the individual benefits
described on this page are designed to help with that, for those
businesses who are really serious about establishing a successful brand
can now take advantage of many of these services in Money Saving
Packages:
Handmade Beauty Business Starter
Kit: Perfect if you are new to the industry and need a little help deciding
whether a business is right for you. Includes:
*
3 Handmade Beauty
University classes of your choice (includes audio and written
materials)
* 2 50-minute business strategy consultations in the same month
* 20% discount on first year HBN membership dues
Handmade Beauty Business Brush Up: For new or seasoned companies that can
use a few fresh concepts and ideas to reinvigorate a business and help keep
the momentum going. Includes:
* 1 customized
button ad
* 5
individual product photos (no props, white background)
* 1 group product photo (max.
7 products, no props)
* color postcard design (2 concepts, 2 edits)
*
5 custom product descriptions
* 2 50-minute business strategy consultations in the same month, after
Questionnaire* is received
Handmade Beauty Business Blast Off!:
For those who are ready to take the bull by the horns and launch
(or re-launch) a venture with style and flair. Includes:
*
1 corporate logo
* 1 customized button ad
* 3 individual product
photos (no props, white background) + group
product photo (max. 7 products, no props)
* 10 custom product
descriptions
* all Handmade Beauty
University classes (includes audio and
written materials)
* 13 50-minute business
consultations in a 12-month period; 2 during the first
month and 1/month thereafter for 12 months, after Questionnaire*
is received
*
1-page launch press release
* exclusive Money Back Performance Guarantee
For more details and pricing information on these packages, email HBN.
* The Questionnaire is a document
designed to obtain the details about your business goals that are
necessary to maximize each coaching session and the results you get from
it
|
|
|
|
|
